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StoryBrand Marketer Programs / Certified Guide

Get your clients better results.

StoryBrand Certified Guides are independent marketers trained, licensed and coached by the team behind Building a StoryBrand, more than 1.5 million copies sold. We review your client work every month, and your proposals benefit from a trusted brand clients love.

Apply to become a Guide
Next Certification Day: Thursday, December 3 · 8 seats a month

How does StoryBrand help you attract clients and get results?

Getting clients and keeping them can be a challenge. StoryBrand makes both challenges easy.

  • Immediate authority. Bestselling Books: Building a StoryBrand and The StoryBrand Your Business Field Guide are trusted by millions of business leaders.

  • Get paid for the initial consultation. World-Class Products: Charge $5k or more to fill out a StoryBrand Messaging Canvas, which acts as an order form for thousands more in execution services.

  • Create ongoing relationships with clients. Results and Retention: The process is so clear and so enjoyable, clients want to keep going, covering all their divisions and individual products.

Donald Miller in conversation with two marketers at a StoryBrand event
Client · Tuesday 9:14 AMHey, do you have a minute this week to talk about the numbers?

The text every marketer dreads.

Results Guides have reported.

  • 4×

    Jonny Holsten nearly quadrupled his revenue in one year.

  • 22

    Jo Caruana grew her agency from 6 people to 22.

  • $100K

    Ian Stewart signed a single client worth $100,000.

  • 10×

    Brooke Greening signed a contract worth 10 times her StoryBrand investment.

Results shared by individual Guides and agencies. Results vary and are not guaranteed.

What your first year looks like.

What you can expect from day one to day 365.

See your first 30 days →
New Guides working through a StoryBrand session in a training room

Where every Guide starts

Certification Day and 30-day onboarding

Get certified in one full virtual day, then spend your first 30 days setting up your StoryBrand offer with our team.

What’s included

  • One full Certification Day, virtual (next: Thursday, December 3)
  • Four weekly onboarding coaching calls with your cohort of up to 8 new Guides
  • Your first client deliverable reviewed before it goes out
  • Learn to create a StoryBrand Messaging Canvas
  • Peer connection with other marketers who share your challenges
How the 30 days work →

Also included, all year

Pick one to see what’s included

Weekly office hours

Bring whatever you’re stuck on. Every week.

  • A live call every week with Tyler Pigott, Vice President of StoryBrand Certifications, and other Guides
  • Bring a client problem, a proposal, a pricing question or a project that’s stalled
  • The room works on it with you until you know your next step
“…having the confidence that we know we’re gonna get a return for our clients.”
Ian Stewart, StoryBrand Certified Guide, on the best part of being a Guide
Apply to become a Guide

Next Certification Day: Thursday, December 3 · 8 seats a month

Onboarding

Your first 30 days.

A small cohort of up to 8 new Guides, a StoryBrand coach, and one goal: your first StoryBrand offer out the door.

Tyler Pigott, Vice President of StoryBrand Certifications
Tyler PigottVice President of StoryBrand Certifications

Guides are trained by the team behind Building a StoryBrand.

Building a StoryBrand 2.0 book cover
Apply to become a Guide

  1. Day 1One full virtual day

    Certification Day

    The StoryBrand framework and the Messaging Canvas, how to run a canvas with a client, and the StoryBrand catalog of services you’ll be licensed to deliver.

    Next: Thursday, December 3 · 8 seats a month

    You leaveCertified, with your StoryBrand Certified Guide badge.

  2. Week 1 call60–90 minute cohort coaching call

    Your business, today.

    We start with where you are, so your offer fits the business you actually run. What we want to understand: who your clients are, what you sell now, what you charge, and where your next work will come from.

    You leaveThe one or two StoryBrand services you’ll offer first, and a 30-day goal.

  3. Week 2 callCohort coaching call

    Build your offer.

    Pick your services from the catalog, price them with the suggested ranges, and customize your service menu.

    You leaveA priced StoryBrand offer and a service menu ready to send.

  4. Week 3 callCohort coaching call, hot seats

    Your first client canvas.

    Run a Messaging Canvas for a real client or a warm prospect, then bring it to the call for live feedback.

    You leaveA reviewed client canvas and your first StoryBrand proposal drafted.

  5. Day 30 callCohort coaching call

    Launch and plan your year.

    Review the work, send the proposal, set up your badge, and put your year on the calendar: weekly office hours, monthly campaign reviews, a Sprint whenever you want one, lead generation lessons and sales training.

    You leaveA proposal out the door and a 90-day plan.

  6. Day 31

    Open for business.

    You’re a working StoryBrand Guide, with a priced offer, a proposal out the door and a room you can bring anything to, every week.

    See your year as a Guide →

What marketers love about StoryBrand.

“I had a meeting with some of my clients... and they were like, hey, how do I pay more to have this implemented into our business?”
Scott ColeStoryBrand Certified Guide
“When I became certified, that first year my business grew 570%… a lot of it came from understanding how to implement that framework and give more value to my clients.”
Britt RayburnStoryBrand Certified Guide, Texas
“Within just six weeks of completing my certification, I 10x’d my revenue and was able to pay off the investment in my certification entirely.”
Audrey StewartStoryBrand Certified Guide
“What made this experience truly next level was the hands-on coaching, real-world application, and the incredible community… Your only regret will be that you didn’t do it sooner.”
Vince FreemanStoryBrand Certified Guide
“We will have the best year we have ever had and it’s because of StoryBrand. It’s been a huge confidence booster to me.”
Preston BowmanStoryBrand Certified Guide
“Before, when I had first started freelancing, I was charging $500 for 30 posts a month, and now we charge $2,500 for the same amount of work.”
Julia Block PearsonStoryBrand Certified Guide
“In just 60 days after the training, I had 7 clients that had come in, asked for BrandScripts, we had those contracts signed, and had 10xed my investment.”
Keith LauverStoryBrand Certified Guide
“In the past month, I’ve invoiced more than I ever have in the previous 22 years of being in business, and it’s all because of StoryBrand.”
Jeremy MoffStoryBrand Certified Guide
“There is a name recognition with StoryBrand. People know what they’re getting and they seek it out and they want it.”
Lindsay CarlsonStoryBrand Certified Guide
“Thanks to this certification and incredible community, I tripled my revenue from 2020 to 2021, brought my wife home from her job, and I never have to miss out on a moment with our son.”
Brian SchindlerStoryBrand Certified Guide
“March 2024 was the biggest month I’ve ever had. And if I didn’t sell anything else this year, I’d still surpass my biggest year ever.”
Wes GayStoryBrand Certified Guide
“I got certified almost 3 months ago… Last night I agreed on a contract that was my initial StoryBrand investment X10!!! … This is life-changing.”
Brooke GreeningStoryBrand Certified Guide
“Becoming a guide was one of the best decisions of my life.”
Lisa HarveyStoryBrand Certified Guide

Results shared by individual Guides and agencies. Results vary and are not guaranteed.

“I get business because of StoryBrand.”
Zac Manner, StoryBrand Certified Guide

Who does best here.

You’ll fit if

  • You market for clients as a freelancer, consultant or small-firm owner.
  • You measure your work by your client’s numbers.
  • You show up, try new ideas on real client work and keep learning.

Skip it if

  • You want StoryBrand to fill your pipeline for you.
  • You want to teach or certify other marketers in the method.
  • You want the badge more than the better work.

Sound like you?

Apply to become a Guide

The Guide Program is capped at 300 Guides.

Pricing

Your Guide membership.

StoryBrand Certified Guide

For freelance marketers and consultants.

$850/ month

12-month agreement, billed monthly. Your rate is locked for as long as you stay.

One StoryBrand project a quarter covers it.

  • Weekly office hours
  • Every Marketing Sprint, starting with your first
  • Monthly client campaign reviews
  • License to sell StoryBrand catalog services, with suggested pricing and a service menu
  • The StoryBrand Certified Guide badge and name
  • Lead generation training
  • Sales training
  • The annual Certified Guide Retreat in Nashville
  • Master Guide group eligibility after three years (optional add-on)
  • Add a certified team member for $150 a month
Apply to become a Guide

Next Certification Day: Thursday, December 3 · 8 seats a month

Capped at 300 Guides. When every spot is taken, new applicants join a waitlist. Prices go up for new members as spots fill. Yours doesn’t.

Storybrand guides talking

After three years, Master Guide group eligibility.

Fifty long-time Guides meet at StoryBrand’s home in Nashville twice a year. It’s open to Guides after three years, as an optional add-on.

Before you apply.

Apply to become a Guide

Next Certification Day: Thursday, December 3 · 8 seats a month

Still have a question? Talk to our team →

Will StoryBrand send me clients?

You get the tools, templates and training to build your own pipeline. Certified Agencies also get priority placement in StoryBrand’s client matching.

What can I sell under the StoryBrand name?

Guides get a StoryBrand deliverables license. You can create StoryBrand work for your clients: the Messaging Canvas, tagline, elevator pitch, campaign map, landing page and lead generator, with suggested pricing and a service menu you can send. It isn’t a teaching license, so Guides can’t run StoryBrand workshops, strategy sessions or Messaging Interventions, or teach the framework.

How much time does it take?

During a Sprint, plan on 1-2 hours per week. Campaign reviews are monthly, and you choose how many Sprints and sales trainings you join.

I’ve read the book. Why would I join?

The book teaches the method. The program gives you live training, monthly feedback on your actual client work, the right to sell StoryBrand services, and a name your prospects recognize.

Can’t I just do this with AI?

AI can write a draft fast. It can’t tell you whether the message is right for your client. You can bring AI-assisted work to the monthly reviews and get it checked before your client sees it.

Does a Sprint count toward the Guide Program?

Yes. Your investment is credited toward the Guide Program if you join within 30 days of finishing a Sprint. Once you’re a Guide, every Sprint after that is included.

When does billing start?

On the day you enroll, not on your Certification Day. Your agreement is 12 months, billed monthly, and it renews automatically.

Can I upgrade to Certified Agency later?

Yes. You pay the difference from your next billing cycle, with no new contract.

Is there a payment plan and/or guarantee?

The guide certification is treated as an annual membership at $8,500 per year. We offer a payment plan of $850 per month. Everything we do in the membership is built around helping you get better results for your clients, our guarantee is that if you lean into the program, the content, the resources, and work to implement them with your clients, it will work. If you run into any obstacles along the way, we will work with you to iron those out.

Be the marketer your clients never want to replace.

Join the StoryBrand Certified Guide Program and give every client the results they hired you for.

Apply to become a Guide Or start with a $2,995 Sprint

$850 a month. Capped at 300 Guides. Applying takes about 10 minutes.

Client · Tuesday 9:14 AMHey, do you have a minute this week to talk about the numbers?
Client · Thursday 4:02 PMHow do I pay more to have this implemented into our business?

What Scott Cole’s clients asked him.

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